In 2019, based on the information on the Financial Times, British American Tobacco had a target of boosting the global tobacco share from 10% to 20-35%. The tobacco market had new entries hence increased in demand. Among the advanced products, the new snus 2019 products were readily available in different versions. It was also stated that the products on sale did not require authorisation from the FDA to be in the pre-market. This is because these snus products did not contain tobacco, instead containing only nicotine alongside plant-based materials. Sweden remained accountable for about 70% of the global market.
Factors that yield the growth of snus products
As there has been an increase in demand for smokeless oral nicotine pouches, the market has grown. New products have entered the market to meet this need. The Scandinavian manufacturers of snus have rapidly switched to the contents that are non-tobacco. However, it is infused with nicotine and flavours as an alternative to tobacco brands. The Scandinavian environment and the EU package offering has several factors to be put into consideration. These factors include; the pouch sizes, pouch average weight, total weight per brand, pouch count of different brands, flavours, designs in packaging and profile analysis for content in the package.
Interesting report about snus in 2019
In 2019, the Scandinavian combination of snus and nicotine pouch resulted to a greater development in the market. As a result, the consumption of snus has moved from traditional loose products to pouch products, accounting for the consumption of more innovative pouch offerings. Over the decade, there has been a rapid growth of these products in the USA. In 2019, it was announced that the Altria group was acquiring 80% of the oral nicotine shares. The shares were acquired from a Swiss tobacco company and a new subsidiary was established. The sole purpose of the subsidiary was to manufacture and market the products.